About Us
Hello and welcome — one last time — to Elera New York
I’m so glad you’ve found your way here. Since the beginning, Elera has stood for more than just fashion. It has been a space where effortless elegance, intentional design, and quiet confidence came together to celebrate modern women in all their beauty and individuality.
What began as a love for timeless silhouettes and thoughtful craftsmanship evolved into something much deeper: a community built around style with meaning. Every piece we created was chosen with purpose—to inspire confidence, bring joy, and tell a story worth wearing.
Our Story
Elera New York was born from a desire to offer something more—something real. In a world of fast fashion, we chose a slower path: carefully curated collections that spoke to authenticity, grace, and sustainability. Each dress, blouse, and detail was a quiet celebration of beauty in simplicity. And you—our customers—have made it all worthwhile.
Why We’re Saying Goodbye
After deep reflection and with a heavy heart, we’ve made the decision to close this chapter. Like many small brands, we’ve felt the weight of rising costs and shifting market tides. While this decision was not easy, it comes with immense gratitude—for every order, every message, and every woman who found her favorite piece through us.
This past year has reminded us of what truly matters: creativity, community, and connection. Though Elera is coming to an end, our love for thoughtful design will continue in new forms.
A Parting Gift
As a thank you for your loyalty and support, we’re offering up to 80% off across the store. This is your final opportunity to take home the styles you love—before they’re gone for good.
We want these pieces to find beautiful new homes, and more than anything, we want to leave you with something that continues the story we started together.
With love and gratitude,
The Elera New York Team